Firece

Firece is Abercrombie's Signature cologne. It is the cologne that is on every other fragrence table in the stores and the one that is sprayed all over the store every 15 mintutes.

Throughout the back of the store and behind the cash registers are big bottles of room spray with directions on it. "Spray 6 inches from froms and tables." when there are little to no customers, and before the store opens employees are instructed to spray the store. each form display, table, and stand is sprayed 3-5 times each with the Firece room spray. Extra spray is spritzed in the entrance way.

I assume that the thought is that if customers spell the scent than interest will be sparked about it, customers will ask about the sent and hopefully buy it. Unfortunately I hear more complaints about the scent than compliments. When many customers come in I usually hear things along the lines of: "wow, I cant breathe!" "that smell gives me a headache."

Employees on the otherhand seem to get addicted to the smell. One employee at an Abercrombie supposvily took a bottle from a store to spray in her own room.

Its a contraversial topic at Abercrombie, but its a part of Abercrombie nontheless.

next time on clothing store crisises: Greeters